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Technically, Luke Bryan wasn’t the official kicker at the Carolina Panthers/Dallas Cowboys game on Thanksgiving Day (Nov. 26).

But while he was there at the AT&T Stadium in Arlington, Texas — performing at the halftime show packed with his biggest hits like “Kick the Dust Up,” “I Don’t Want This Night to End,” and “Shake It for Me” — Bryan was kicking off something very special: the Salvation Army’s 125the Red Kettle Campaign.

“There are many reasons to celebrate on Thanksgiving, and I am honored to perform on behalf of two iconic organizations to kick off the season of giving with the Red Kettle campaign,” Bryan said in a press release.

Since 1997, when the Salvation Army and the Dallas Cowboys joined forces, they have raised more than $2 billion for the Red Kettle campaign, which provides food, shelter and support for those who need it most — not just during the holidays but all year long.